Yoppie

Yoppie is a UK-based menstrual health brand offering personalised menstrual care solutions that enable people to take control of their menstrual health. I’ve been researching and writing content for their ‘Full Stop’ blog since 2018, covering topics like nutrition, hormones, sexual health, conditions like endometriosis and PCOS, fertility, birth control, period poverty, and much more.

Over the years I have also helped various members of the Yoppie team with projects such as leaflets, email campaigns, speech writing, LinkedIn content, brand strategy copy, and a fun ebook for teens about getting their first period (which was a lot of fun to write!)

Here’s what Yoppie’s Head of Brand & Marketing said about working with me:

“Caitlin has worked with us at Yoppie for several years and it has been a pleasure – She is attentive and thorough in her copywriting, due to the nature of being a female health brand it is key that our blogs are well researched alongside keeping SEO front of mind, which she has done seamlessly in her writing. She’s very accommodating and gets things done! We look forward to continuing to work with her.”
– Hannah Rowe, Head of Brand & Marketing, Yoppie