I worked with Tropic full-time as the Marketing Assistant, and eventually Content Manager, from December 2014 to June 2017. Since then, I have been working with them in a freelance capacity on various projects.
Here are a few of them…
I have helped write copy for Tropic’s yearly catalogue releases (pictured above), as well as proofing all copy, prices, product codes and more before going to print.
Get in touch if you would like to see a sample of the copy I have written for a previous catalogue.
My work at Tropic included writing copy for both the retail side of the business, and the Ambassador side. The team regularly produce various resources for their 27,000 Ambassador businesses (and counting!) and I have been involved in writing, editing and proofing the copy for a number of releases.
Above is a sample of the website copy I contributed to.
I published relevant and on-brand content on the Tropic blog, which was eventually chosen as one of Feedspot’s Top 100 Skincare Blogs on the web.
I was responsible for writing and maintaining the product copy and information on the website for each new product release.
Tropic sends out weekly newsletters to their 27,000 Ambassadors, and for a time I was solely responsible for writing and sending these out like clockwork.
I ensured each newsletter contained the important information relating to stock control and system updates, plus some interesting and fun content that they could use to improve their business and impress their customers.
I sent out regular newsletters to the retail customers, prompting them to take action on sales and offers, exclusive products and buy for upcoming key dates.
“I’ve been working with Caitlin for over 3 years now and can’t recommend her enough. She works quickly and efficiently, producing high quality, polished content every time.”
– Susie Ma, Founder of Tropic Skincare, Forbes 30 Under 30 winner