I’m a London-based word-nerd with a Scottish accent, and I write creative copy and content for clients of all sizes - from big businesses to teeny, weeny startups. My job is to get inside the head of your ideal customer, turn bland sales copy into a compelling story, and ultimately connect with your audience to sell more of your product or service.
I've written for all sorts of businesses, but my Mastermind specialist subject is wellness; nutrition, fitness, skincare, menstrual health... anything that helps us be our best selves!
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I’ve worked with all sorts, from solopreneurs and startups, to nationwide non-profits and award-winning luxury businesses, helping them refine their brand identity, supercharge their marketing campaigns and deliver impactful messages that turn browsers into buyers. Basically, if you want words, I've got 'em.
I'm a copywriter by day, and by night (and weekends) I write other stuff; lifestyle articles, fiction stories, birthday cards, that sort of thing. Most recently, I self-published a non-fiction book called 'Working In Pyjamas: How to thrive while working from home', which you can grab on Amazon. You'll find more details here...READ MORE 📚
I’ve been working with Caitlin for over 3 years now and can’t recommend her enough. She works quickly and efficiently, producing high quality, polished content every time.
Caitlin has worked with us at Yoppie for several years and it has been a pleasure – She is attentive and thorough in her copywriting, due to the nature of being a female health brand it is key that our blogs are well researched alongside keeping SEO front of mind, which she has done seamlessly in her writing. She’s very accommodating and gets things done! We look forward to continuing to work with her.
We were lucky enough to be recommended Caitlin’s services whilst embarking on the journey of completely redesigning our website. After sending over my mindless ramblings on what I wanted our new look website to say to our customers, I received a very prompt revamp of what would eventually become our new website copy. I was extremely impressed, not only with the changes made, but how it was presented to me, in a format that explained both what was changed, why it was changed, and suggested further edits and keywords for SEO optimisation, to help make the copy more engaging to potential clients. The flow of information is now greatly improved thanks to Caitlin’s hard work.
Caitlin is an absolute dream to work with. When she provided me with the social media calendar for the first week, it was almost as if she had read my mind! Her ideas are unique, original and fun - and her hands-on approach means that she is a fantastic team player who brings her own game to the table.
I worked with Caitlin during my latest book, "Things You Won't Believe About Music". She is a consignment professional and extremely detailed in her approach. She made the proofing process extremely easy and gave excellent feedback in every area. This gave me huge confidence in knowing the product I am promoting has been taken to the next level. I strongly recommend Caitlin for anyone undertaking a project similar to mine.
It’s an absolute pleasure working with Caitlin. Not only is her work fantastic, but her dedication and understanding are out of this world. She has a real knack for being able to get into your audience's shoes, and write real content that’s engaging and SEO friendly. Caitlin’s always on time, always clear about where she’s up to and what she’s working on, so you never have that worry about chasing or questioning. She just gets the job done, exceptionally well.
Caitlin has been working with Hollabox for over a year now, on various projects including copywriting, creating our content strategy and managing all our social channels. She is a very skilled writer and individual, who is more than capable of adapting her writing style to different platforms and audiences. She’s shown a huge amount of flexibility in her role and is always full of great ideas and suggestions on how we can improve our content and platform. Her hardworking, positive and sociable nature have made her a real asset to our team, and we always look forward to working with her.